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Automotive 4S Smart Store Solution

Background and challenges

Solution Introduction

Targets

A necessary link in the digital transformation of automotive sales, assisting OEMs and dealer groups in intelligently obtaining offline customer data and improving decision-making capabilities. At the same time, the transformation analysis of "offline sales funnel" is implemented in traditional 4S stores, helping store managers achieve refined management. Transform traditional stores into intelligent stores that perceive, recognize, and make decisions.

Overview of the plan

Through end devices, edge computing devices, and relying on the human-computer collaboration platform, automated acquisition and analysis of core business indicators, including batch identification, length of stay, vehicle type attention, reception analysis, user trajectory, etc.

Logical architecture

Adopting a layered and modular design, it is mainly divided into three layers: perception layer, platform layer, and application layer. The system provides external data output capability through a unified interface
Perception layer:realizes the function of data collection, which is the foundation of the entire system's data source. Based on different needs, choose different end products and edge devices for deployment, mainly including front-end access devices such as network cameras and REID boxes. By using the internet, front-end data collection can be uploaded to the back-end platform layer
Platform layer:Process and store front-end access data, and call application layer data, providing various computer vision capabilities and facial recognition algorithm services for various applications
Application layer:Implement platform data application, provide operational analysis, store management, enterprise management, and other functions, and provide data support for precise marketing of 4S stores and control of distributors by host factories.

Advantages of the plan


Host factory: By analyzing passenger flow, purchasing batches, vehicle attention, and other data, we help host factories digitize offline user behavior and improve decision-making efficiency.


Dealers: Strengthen sales consultant capabilities through digital means, optimize user purchasing experience, and improve sales conversion rate.


  • More accurate passenger flow statistics;
  • Data collection such as customer behavior, trajectory tracking, and vehicle model attention;
  • Flexible front-end applications to meet various role data needs;
  • Provide data capability output in the form of interfaces.


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